Introducing: “We’re Live! Inside the BIG Business of Sports Media”
After three years of work, Ed Desser and I are excited to announce that our new book, We’re Live! Inside the BIG Business of Sports Media, is now available.
The scoreboard tells you who won. It doesn’t tell you what it took to get the game on television or a streaming platform in the first place.
Behind every major sporting event is a massive and constantly changing business. Media rights, production, distribution, technology, leadership and deal-making all help determine what fans can watch, where they can watch it and how the economics of sports work.
That business now represents more than $50 billion, but it remains widely known and surprisingly little understood.
An Inside Look at How Sports Media Works
Ed and I built our careers during the network television era. Between us, we’ve negotiated major sports media agreements, led one of sports’ largest digital properties and worked with networks, leagues and other organizations throughout the industry.
Today, sports media is being reinvented in real time.
Legacy television remains enormously important, but it now exists alongside streaming platforms, creator-led media and a new generation of companies and gatekeepers. The definition of a “Tier 1 sport” is evolving, and the opportunities and risks across the industry are changing with it.
We’re Live! Inside the BIG Business of Sports Media explains how this business works, who its key players are, what matters and where the industry may be headed next. It covers the full arc of sports media, including:
Media rights and deal-making
Production and operations
Technology and distribution
Leadership and decision-making
The changing sports media landscape
Building and advancing a career in the industry
We’ve approached these subjects through firsthand stories and practical analysis, rather than textbook theory or a tabloid-style exposé.
Who We Wrote It For
We wrote We’re Live! Inside the BIG Business of Sports Media for sports fans who want to understand what happens beyond the field, students and educators studying the sports business, and young professionals starting or building careers in the industry.
There hasn’t been a comprehensive, accessible book explaining how all of these pieces fit together. Our goal was to create a living playbook for a business that continues to change around us.
The book is also our way of honoring David Stern, our mentor and someone who helped shape how we think about the business of sports.
Get the Book
We’re Live! Inside the BIG Business of Sports Media is published by Reflek Publishing and distributed through Amazon’s Kindle Direct Publishing.
The paperback is available for $19.99. The e-reader edition is available for $0.99 during its first week and will then be priced at $9.99.
You can also learn more about the book at werelivebook.com.
