John Kosner Discussed the FOX-Roku Deal with Sam McCleery on SVG’s “Follow The Money”
Original Article: Sports Video Group, July 1st, 2026
Welcome to the Sports Video Group’s new interview series, Follow the Money, designed to help SVG members and sponsors have a deeper understanding of the sports-media rights, technology-investment, and financial communities. Hosted by Sam McCleery, an Emmy Award–winning executive who has worked for ESPN, Cablevision, Adidas, Prince Tennis, and Under Armour, each episode will feature experts in the sports-innovation and investment community discussing a wide range of topics.
In this episode of Follow the Money, host Sam McCleery welcomes back John Kosner, president of Kosner Media, to discuss Fox’s massive $12 billion acquisition of the connected TV service Roku. Kosner breaks down why Fox is pushing its chips to the center of the table, making a bold move to shed its “legacy” media label and dive headfirst into the lucrative worlds of streaming and digital advertising. Other topics include the current influx of private equity into youth sports, how new “hydration breaks” in soccer are creating hundreds of millions in fresh ad inventory and a sneak peek at Kosner’s upcoming book, We’re Live: Inside the Big Business of Sports Media.
